Mobile App Design: Why is the Mobile Application Better than the Website?

The mobile era has arrived. The use of the mobile web eventually exceeds the Internet use of the desktop. Companies are quickly aware of the need to establish a strong online presence, so that most of the potential customers can be used. They practically extended the location of the offline business to sell products and services through apps and mobile websites. And out team is here to help your business extend to digital dimension.

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Application and Mobile Website

Some companies have the financial capacity to design websites and mobile apps, others need to choose only one of the two options to design. There are many aspects to decide your decision. The main ones are cost, usability, functionality and the target audience. According to statistics, users prefer apps to websites. That is the main reason why we need to build a mobile application that reaches new customers and retains existing ones. However, if this is not the only reason why the benefits of the application outweigh the benefits of websites for portable devices, but you want to learn from other users, read. Here is a list that will help you understand the benefits of apps and make the right decisions.

Direct Connection with Customers

An great mobile app design provides an infinite opportunity for personalization and open dialog with the customers. You can communicate and research their habits, preferability, needs and concerns. Excellent apps provide an excellent personalized user experience. This allows the user to configure from scratch and provide customized content. Another advantage is that the designed application offers many options for analysis. It keeps track of user interactions and engagement, uses this data to provide personal recommendations and helps optimize apps based on this information.

Personalised content

In addition, with GPS technology, the smartphone application can identify the user's location and provide location-specific content on the fly. Personalization not only improves the user experience, but also serves other commercial purposes. For example, improve your conversion rate and encourage customers to contact and buy. Statistics show that users who view personalized offers are more likely to achieve conversions.

Push and In-App Notifications

Email marketing has been the most popular way of communicating with customers since the global network penetrated our daily lives. Companies send numerous advertising emails and misuse them to send unwanted emails to dozens of letters in the customer's mailbox. E-mail efficiency has been lost and, in recent years, the click-through rate and the opening rate have decreased. Fortunately, the design of apps lamented. Notifications are the best way to connect with your audience. There are two main types of notifications: in-app notifications and push notifications. They offer an alternative way to reach users of mobile devices without entering you or sending unwanted emails.

In-app Versus Push: What is the Difference?

The ability to send an immediate notification without impact is necessary for many companies that want to expand their customer base and design apps for the iPhone. What is the difference between notifications in the application and push notifications? Notifications in the application can only be received when the user is in the app. Automatic notifications can be sent to the user at any time, even if you are using the program at that time, or even if it is fully installed, even if you are installing it. The report found that you can achieve a click-through rate of 40% with automatic notifications.

Notification Campaign

Needless to say, the notification campaign must be thoroughly planned. So, you need some design and marketing experience to rotate the ball. There are also third-party services that help companies initiate notification campaigns. However, there are many restrictions and disadvantages. For example, it is not compatible with all browsers and devices. If these restrictions are not important to the business, you can use those services.

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Use the Smartphone Functions

The design of apps for smartphones provides the opportunity to use software and hardware functions of devices, such as cameras, GPS, contacts, accelerometers and flashlights. The use of these functions within a mobile solution improves the user experience and, in addition, this functionality is really useful for users. For example, the user has completed a questionnaire in the retail application and must submit a photo to complete the form. The shapes can be made using the camera directly with the app. Therefore, you do not have to open the camera application pre-installed on the device, take a photo, access it from the gallery and, ultimately, load it into the retail app.

Do you have a Mobile Site that can use the Smartphone Function?

As you can see, the use of device features makes it easy for users to perform many tasks, which in turn can increase the conversion rate. You can also use the hardware functions of smartphones, such as cameras and accelerometers, on websites. However, the design of mobile websites has limitations in the use of software and multimedia, but this is not a problem for native apps.

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The ability to work online is the main difference between the smartphone application and the mobile website. To install an application and perform some tasks, it is undoubtedly necessary to have an Internet connection, but you can also access content and functions without access to the Internet. For example, suppose you want to make payments using an app. It provides you with functions such as payment calculation, commission calculation and precise calculation. This function will work even if the device is not connected to the World Wide Web. You can access the mobile website offline, but you can only see the content.

Mobile websites are mainly based on web browsers to perform functions. They depend mainly on the buttons and functions provided by the browser to update the page, the ability to follow links and enter them in the address bar. The smartphone application is not limited by the browser function. Native apps can support a variety of actions and gestures, such as tilt, slip, drag, slide, pinch. These gestures provide a better experience for users and an intuitive dialog with the software. It is natural to move to the next page with a stroke.

The mobile application is not a company website. It can provide a completely new experience for the user. We will try to present your business in a new way by designing a new brand different from the one used on your website or experimenting with a business person. In fact, to give you a great opportunity to imagine your identity, as design apps for the iPhone arise, many companies are changing their brands. In addition, the mobile solution has many customization opportunities. The user can adjust it as he wishes. This makes each client feel special. The brand of the application is similar to the micro site brand. The company's microsites, which are usually created as a complement to the main website, usually have different brands. They are developed mainly to promote specific events, new tools or innovative products.

According to the statistics, the users of smartphones and tablets consume 85% in devices of apps and 15% in mobile Internet. Meanwhile, in 2014 the use of mobile devices began to exceed the use of the desktop for the first time. However, according to the survey, keep in mind that people mainly use social networking apps and games. At the same time, there is no reliable data on the type of website accessed by the owner of the smartphone from the device. Then I can not compare enough.

By creating the mobile application, you can attract the right targeted users. For example, by developing practical apps such as translators, you can become popular and set the promo campaign for any partner program based on this high-valued traffic. At the same time, e-commerce and retail applications are aimed directly at audience that is likely to convert.

Some mobile app design companies can not provide the design and programming for both mobile apps and websites. Sometimes, the wishes is limited by budget. Depending on your financial capacity and your objectives, you have to choose between two options. Both solutions have advantages and disadvantages, but mobile apps can definitely make a profit quickly. They offer more customisation options, are easy to use and offer useful features for customers. If you have ideas for mobile solutions or mobile websites that you want to design, send a line to us. Our experts can consult our clients about the latest IT business solutions. Our design and development team is pleased to talk with you and discuss any issue related to digital solutions for your business.